“It’s surprisingly diverse,” says one tenant, “a very diverse group of very rich people.” Units at 10000 Santa Monica Blvd.
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Then there are the “billski bros,” which one resident describes as “young urban professional douche bags constantly yammering about selling their companies for ‘big billski’ in the elevator.” Other common species in the building are thirsty divorced dads who dress too young for their age and prowl the building’s game room in search of company energetic empty nesters looking for fun after selling their Brentwood mansions and dog-loving dowagers who push their elderly pugs in Bugaboo strollers around the building’s one-acre private park. The building is well known in international business circles.” It’s also home to Saudi and Qatari princes, Russian oligarchs, and Chinese industrialists who are regularly seen trotting across the park with security teams in tow. “Many from Saudi Arabia, Dubai, Hong Kong, China.
“I have many friends who’ve installed their kids going to USC and UCLA there,” says one wealthy Beverly Hills business owner. The youngest residents tend to be college kids from the Middle East and Asia. “It really is the 2020 equivalent of Melrose Place,” says one tenant, who like all residents we spoke to asked to remain anonymous for fear of upsetting their neighbors.īut unlike the ’90s drama’s sexy WeHo creatives and blue-collar types, the cast of 10K is of a different caste. and the recently indicted attorney Michael Avenatti, who’s known to wander through the building yelling loudly on his cellphone. Current residents include pop star Demi Lovato LeBron James’s business partner Maverick Carter Magic Johnson’s son E.J. “Our occupancy remains record-breaking,” says Jennifer Monir, the company’s regional director of business development.
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The 283-unit building opened to a torrent of publicity in 2017 with more than 2,000 people on the wait list, according to the developer, Crescent Heights. Or you’re an heiress fresh out of rehab.” It’s the place you go when you get caught cheating on your spouse and don’t have time to pack anything. “It has unobstructed views in every direction. “It’s a four-star prestige-hotel experience that isn’t a hotel,” says Scott Segall, a top Douglas Elliman/Fredrik Eklund real estate agent who works with the megarich but doesn’t have business dealings with the property. Tenants range from rich Asian and Middle Eastern College students to Saudi princes and Russian oligarchs Why own property when you can pay by the month and enjoy out-of-this-world perks, from robot butlers to a Rolls-Royce Phantom that will ferry you home after one too many drinks. The current epicenter of the trend is Ten Thousand-aka the 10K building-a 40-story edifice on the border of Beverly Hills and Century City at 10000 Santa Monica Boulevard where rents start at $10,000 and go up, up, and up to $65,000.
Instead they’re leasing swank apartments in towering, amenities-packed buildings. Tradition-bucking, convenience-obsessed one-percenters are forgoing the purchase of sprawling Malibu estates and McMansions in gated communities. There’s living high on the hog, and then there’s taking things to ridiculous new levels of luxury.
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